Using Community Marketing efforts to replace traditional paid advertising campaigns like TV, radio, and PPC has a slew of benefits, on top of feeling like it's the right thing to do.
You know that feeling you get when someone cries after opening a gift you spent a long time picking out? It’s like that, but on steroids.
Suits and ties can be scary. Build trust and shows clients you are just like them – a person with problems who needs help getting them solved.
Community Marketing is the perfect complement to 5-star reviews, high web placement, word-of-mouth praise from referral sources, and newsletter circulation.
Would you rather spend $2k to be on the news 10x for giving 10 bikes to kids or on four TV spots after the “Hurt in the car? Call us” guys?
Now you’re not “that guy” who just talks about himself, his settlements, and his “no fee guarantees”. (P.S. People care more about their kids than where you went to law school)
Now you have a reason to talk to local businesses. What’s more authentic? Asking for referrals or asking for a story of a cool kid to reward for being awesome?
Who would you trust more? A guy you see in expensive commercials or a guy you see every week on the news? (Hint: Hundreds of media mentions have been earned)
What could be better fodder for your newsletter, social media platforms, eNewsletter, and website? (P.S. The law is boring)
Nomination forms, winner highlights, sponsorships, and program overviews are all housed on your website. Coincidence? I think not.
Those media relationships you build by giving back means that the reporters like and trust you enough to report on legal topics you send press releases out about later.