Figuring out where to start when it comes to Community Marketing can be daunting. What if you don't have an in-house Marketing Director? What if you don't know the right people to contact? The good news is that Community Marketing is so much more than hosting an event or giving away bicycles. It's a culture of giving - one that can easily be adopted by everyone in your office, as long as you have the right mindset and the right tools. For those who are new to the Community Marketing arena and not quite ready to jump in head first, dip your toes in the water and check out this list of 50 Encouraging Ways to Get Your Staff to Market Your Firm and get a feel for what your team is capable of. Use this Market Ink Marketing Analysis to help you take a good, hard look at what you are doing in order to spark ideas on what you should be doing. Once you're ready to branch out into more in-depth Community Marketing projects, check out the steps below.
Look at everything, including: what you do as a firm, your geographic location, the needs of your community, even your competition.
Choose the Community Marketing campaign that aligns with what you enjoy doing and are passionate about.
You’re going to need it. Hire a Marketing Director or Consultant to help you, enlist a big-hearted staff member to assist, or get your kids out there!
Put together a system that includes a calendar, the process, the nomination forms, who’s involved, and what you want out of it.
Contact your friends, family, the media, colleagues, referrals sources, mailing lists – everyone! – to help spread the word.
Do it and do it well. Document the process – the good, the bad, the ugly – as you go along so that you know what worked and what didn’t for the next year.
Talk to everyone – shake the hands, light up the smile, and kiss the babies. Be approachable and welcoming – it’s memorable and contagious!
Videos and photo are not only fantastic social media and newsletter fodder, but they also double as keepsakes for the winners, ensuring that your generosity is never forgotten!
Facebook LIVE it, Instagram it, print it, publicize it, eBlast it - share the goodness everywhere and encourage others to do the same!
Making it an annual “thing” only builds the brand awareness, your herd of followers, and the recognition of the program. The reach of goodwill spreads fast, so keep it alive and well!